Today’s media landscape is crowded and competitive. Traditional Media (radio, television, magazines, newspapers, billboards) and Digital Media (online advertising, search engines, social media, video streaming services, websites) are all fighting for people’s attention and ultimately action.
Media plays a vital role in boosting your brand awareness, customer engagements and conversions, and revenue for your business. Media can also work to set you apart from your competition and position your business as a market leader.
But how do you choose the media that best works for your business, when there are so many options available to you and you only have so much money to spend?
The best way to tackle this challenge is through media planning.
At dtb! Advertising we work with businesses and organisations to plan their media through the following steps:
Understanding what people you want to communicate with, and what media they most consume, will help us achieve objectives based on reach, engagement and ultimately conversion. Establishing clear objectives allows creative content to be developed that cuts through the media clutter, resonates with targets audiences, and evokes a response.
Outlines what content we need to develop or curate and how we best amplify this content through media channels that will best reach and engagement with target audiences. Content and media calendars support identifying the media channels that will best work for you business, customer and budget, with messaging and objectives developed for each media type.
Rather than wait till the end of campaigns, after your money has been spent, we create live dashboards for our clients to measure media spend across all objectives and activities. A key benefit of monitoring media activity on a live or daily basis, is that it allows is to update messaging or channel funds into media that is outperforming others, which ultimately delivers a greater return on your investment.
The benefits of our media planning approach allow you to gain a better understanding of your target audiences to create content to reach and engage with more of them. Content which then can be amplified across media channels that best suit your business, customer, and budget. Calendars enable us to determine the right frequency across all channels to ensure your content, messaging, and budget works harder. Measuring media as it happens helps us to help you not waste money.
If you need media that is more targeted and measurable to reach and engagement with more customers to grow your business we’d love the opportunity to understand your objectives and develop a media plan for you that works, let’s get down to business!