WordPress is one of the most popular content management systems (CMS) for building websites, with over 60% of all global websites on a WordPress platform. WordPress offers a wide range of advantages to improve the online presence of your business to reach more customers and generate more leads, and ultimately sales. Here are some of the key advantages of WordPress that can help grow your business.
WordPress is known for its user-friendly interface, that allows visitors to find easily and quickly what they’re looking for, through fast loading pages and easy navigation that can easily work across desktops, laptops, tablets, and mobiles.
WordPress has an extensive plugin ecosystem that provides additional functionality to your website. You can add features like SEO optimisation, e-commerce, contact forms, social media integration, multiple languages to cater to a global audience, and much more with the help of plugins.
WordPress is SEO-friendly, with clean code and features that make it easier for search engines to crawl and index your website. Implementing on-page and off-page SEO techniques, keywords, and high-quality content will improve your WordPress website’s search engine ranking and attract organic traffic.
With up to 70% of internet traffic coming from mobile devices, WordPress is responsive, meaning its ready for people to view and use WordPress sites on their mobile, as well as their tablet and desktop, with Google favouring mobile-friendly websites in its search rankings.
WordPress was initially developed as a blogging platform, so its excels at content management. It allows you to easily create, edit, and organize your content, to present a user experience that attracts and engages your target audience.
Social Media Integration
WordPress is easy to connect all your social media accounts. This is helpful if you want to increase your online presence outside of your website by sharing an event, service, or product directly to Facebook, LinkedIn, Twitter, or Instagram.
WordPress can be used to build small 4-6 page websites to large corporate websites, and everything in between. As your website grows, you can scale your site easily by adding more content, features, pages, and functionality.
While no platform is entirely immune to security issues, keeping WordPress installation, themes and plugins up to date, and also having the flexibility to install further safety measures, can improve your site’s security.
With plugins like WooCommerce, WordPress can power robust e-commerce websites to support your business sell products, services and activities online. You can set up online stores, manage products, and process payments securely.
WordPress provides a powerful and user-friendly platform for bloggers, including features like schedules publishing, categories, tags and more.
In summary, WordPress offers a versatile, user-friendly, and cost effective platform for building, designing and managing websites, making it increasingly attractive for all sized businesses. It’s an all-in-one platform with plugins and updates simply added, allowing your website to continuing performing at its best. It offers unlimited hosting, fast content delivery, built-in security and 24/7 support.
If you are looking to enhance your online presence, to grow your business, we’d love the opportunity to discuss further the advantages of a WordPress website for your business. Let’s get down to business!