est. 1991

Tag: Google Ads

Why Digital Marketing is important for your business or destination.

Why Digital Marketing is important for your business or destination.

Digital marketing is essential for businesses and destinations due to its ability to reach, engage, and convert customers in a highly competitive and increasingly digital world. Here are the key reasons why digital marketing is important, as we also take in learnings from a recent campaign we created for the Cloncurry Beat The Heat Festival 2024:

Facebook Ads vs. Google Ads

Facebook Ads vs. Google Ads

When considering advertising for your business, comparing Facebook Ads and Google Ads is essential. Each platform has unique strengths, targeting capabilities, and advertising formats that cater to different business goals and audiences. This comprehensive comparison explores audience reach, ad formats, costs, campaign objectives, analytics, and user experience to help you decide which platform is more suitable for your needs. Discover how Facebook’s visually engaging ads and community-building features stack up against Google’s intent-driven search ads and vast network.