Local Buy: A Smarter Way to Procure Marketing
Local Buy: A Smarter Way to Procure Marketing
Queensland councils need specialist marketing support for everything from destination campaigns and community communications to websites, media, publications and brand projects. The challenge is often finding an efficient, compliant way to bring that expertise in.
Local Buy provides a practical pathway. As a wholly owned subsidiary of the Local Government Association of Queensland, it establishes Local Government Association arrangements that give councils access to pre-qualified suppliers.
Local Buy provides a practical pathway. As a wholly owned subsidiary of the Local Government Association of Queensland, it establishes Local Government Association arrangements that give councils access to pre-qualified suppliers.
- Where LB306 fits
LB306 is Local Buy’s Marketing, Media, Print Services & Promotional arrangement, currently listed to 31 October 2027. It covers four broad areas: Advertising & Media; Marketing, Communications & Creative Services; Printing & Distribution; and Promotional Products.
For Queensland local governments, section 234 of the Local Government Regulation 2012 allows contracts to be entered into under an LGA arrangement without first running the default written quote or tender process. Councils still follow their own procurement policies, delegations, approvals and value-for-money requirements.
For Queensland local governments, section 234 of the Local Government Regulation 2012 allows contracts to be entered into under an LGA arrangement without first running the default written quote or tender process. Councils still follow their own procurement policies, delegations, approvals and value-for-money requirements.
Why councils use Local Buy
- Faster procurement - an established arrangement can reduce the time and administration needed to move from brief to engagement.
- Pre-qualified capability - your name, address, phone number and service information should match across your website, Google Business Profile and reputable directories.
- Flexible expertise - marketing requirements often cross strategy, creative, digital, media, websites, print and communications.
- Regional access - councils can compare suppliers with local government, tourism, regional and specialist experience.
Depending on the brief and the supplier’s appointed scope, a council may use LB306 for marketing strategy and research, brand development, website and SEO work, digital campaigns, traditional media planning and buying, publications, graphic design, content, PR, event communications and promotional activity.
That integrated approach can be useful when a project needs more than one discipline. Instead of treating strategy, creative, media and reporting as unrelated jobs, councils can build a more connected program around one clear objective.
That integrated approach can be useful when a project needs more than one discipline. Instead of treating strategy, creative, media and reporting as unrelated jobs, councils can build a more connected program around one clear objective.
Local Buy can make procurement easier, but good outcomes still start with a clear scope, realistic budget, measurable objectives and the right supplier fit. “Pre-qualified” does not mean every agency is right for every job.
dtb! is a Local Buy preferred supplier under LB306, with experience across local government, tourism, investment attraction, destination marketing, digital, media, websites, creative and communications. Our view? Procurement should protect good governance — not turn a straightforward marketing project into a six-month talkfest.
dtb! is a Local Buy preferred supplier under LB306, with experience across local government, tourism, investment attraction, destination marketing, digital, media, websites, creative and communications. Our view? Procurement should protect good governance — not turn a straightforward marketing project into a six-month talkfest.
Planning a marketing, media, website, brand or communications project?
Reach out to dtb! and Let’s get down to business!
