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Latest trends in audio space

Check out this recent snapshot of radio, streaming and podcast performance*

At dtb! we are all about delivering you the very best media solutions, as we stay up to date on media trends.
0 %

Australians are listening to radio

0 %

are listening via Podcast

# 10

in-car audio

0 %

Australians own a smart speaker

January/February/March 2020 stats in detail:

  • 82% of Australians listen to AM/FM/DAB+ radio over-the-air, online or via catch-up podcasts each week.
  • Radio remains the leading in-car audio entertainment with 83% of Australians listening to AM/FM/DAB+, compared to 33% who had listened to online audio streaming services or 14% via podcast.
  • Podcast listening is growing steadily, with 17% listening to a podcast in the last week.
  • Smart speaker ownership continued to grow steadily, with 17% of survey respondents owning at least one device.
  • Radio remains highly relevant in Australia and continues to perform strongly, with 82% of Australians listening weekly, compared to 65% in the US, 69% in Canada and 62% in Germany.

*Stats before Covid-19 and from an Infinite Dial study, the full article can be found here. 

Need your business on-air?

Australian radio continues to grow and is a strong and effective advertising channel for businesses. We are here to help create an individual engaging radio package.

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