Latest trends in audio space
Check out this recent snapshot of radio, streaming and podcast performance*
At dtb! we are all about delivering you the very best media solutions, as we stay up to date on media trends.
0
%
Australians are listening to radio
0
%
are listening via Podcast
#
10
in-car audio
entertainment
0
%
Australians own a smart speaker
January/February/March 2020 stats in detail:
- 82% of Australians listen to AM/FM/DAB+ radio over-the-air, online or via catch-up podcasts each week.
- Radio remains the leading in-car audio entertainment with 83% of Australians listening to AM/FM/DAB+, compared to 33% who had listened to online audio streaming services or 14% via podcast.
- Podcast listening is growing steadily, with 17% listening to a podcast in the last week.
- Smart speaker ownership continued to grow steadily, with 17% of survey respondents owning at least one device.
- Radio remains highly relevant in Australia and continues to perform strongly, with 82% of Australians listening weekly, compared to 65% in the US, 69% in Canada and 62% in Germany.
*Stats before Covid-19 and from an Infinite Dial study, the full article can be found here.
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