The Top 5 Myths About Working with a Marketing Agency – Debunked
The Top 5 Myths About Working with a Marketing Agency – Debunked
Let’s get down to business!
Marketing is no longer a “nice to have”, it’s a business driver. But despite how critical it is, a few common myths continue to cloud the real value of partnering with an agency. We’re here to clear that up.
Below, we unpack five of the biggest myths we hear about working with a marketing agency, and why they’re holding your business back.
1. “We Can Just Do It Ourselves with Canva and ChatGPT”
Yes, today’s tools are powerful. But smart marketing is still about strategy, not just assets. DIY platforms can generate content, but they can’t replace targeted messaging, data-backed planning, and audience conversion know-how.
Further reading:
Forbes
2. “Marketing Agencies Are Too Expensive”
When done right, marketing is a return-on-investment game. A good agency helps you avoid costly missteps, poor media choices, and underperforming campaigns by delivering smarter strategy and stronger results from day one.
Further reading:
Forbes
3. “Once the Campaign Is Live, the Work’s Done”
Not even close. The real power of modern marketing comes from continuous optimisation, A/B testing, audience refinement, performance tracking, and tweaking campaigns to deliver results in real time.
4. “Marketing Is Just About Making Things Look Good”
Design matters. But great marketing is about aligning creative with consumer insight, digital trends, performance metrics, and business goals. Pretty pictures alone won’t sell; strategy is what gives creative its power.
Further reading:
Dimensional Insight
Final Thought
If you’ve been holding back because of one of these myths, it’s time to rethink what working with a marketing agency really means. At dtb!, we do more than deliver ideas, we deliver outcomes.
👉 Ready to get down to business?
Contact our team today for a no-obligation chat.
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