Smarter Marketing: How to Target the Right People and Maximise Your ROAS
Smarter Marketing: How to Target the Right People and Maximise Your ROAS
In today’s competitive business environment, simply “getting your name out there” is not enough. If your marketing is not reaching the right people, generating quality enquiry, and converting into sales or leads, then your advertising spend is not working hard enough.
That is where ROAS (Return on Advertising Spend) becomes critical. At dtb! Advertising, we believe every campaign should be designed to deliver measurable outcomes – not just likes, clicks, or impressions. Here’s how smart marketing can give your business better results and a stronger return.
Here’s how dtb! helps businesses get more from their spend with strategies that deliver.
- 1. The Power of Targeting
Reaching everyone is costly. Reaching the right audience is effective.
Through data-driven marketing strategy, media buying and planning, and digital marketing, businesses can zero in on the customers most likely to convert. From advanced audience profiling to smart ad placement, targeted campaigns ensure your budget goes where it matters most – maximising efficiency and minimising waste.
By pairing these tools with media buying, planning, and digital marketing expertise, we make your spend more efficient and more effective.
- 2. Driving Enquiry with the Right Messaging
You’ve only got seconds to grab attention. That’s where creative strategy counts.
A strong brand identity paired with compelling content creation, from bold graphic design to engaging photography/videography and social media campaigns – builds trust and sparks curiosity. When your message connects with the right audience, enquiry naturally follows.
We also use A/B testing and dynamic creative optimisation to see which messages drive the most enquiry, refining campaigns in real time.
- 3. Conversions Come from Experience
Clicks are good. Conversions are better.
That is why your website design and build plays such a vital role. A user-friendly, mobile-optimised site with clear calls-to-action guides visitors from curiosity to commitment. Using analytics and conversion tracking tools, we analyse the customer journey and make changes that improve performance.
The result? Higher conversion rates and better return on spend.
- 4. Measuring ROAS — and Improving It
Marketing should never be a guessing game.
With analytics, campaign tracking, and performance optimisation, businesses can clearly measure how much return they’re getting on every advertising dollar spent. At dtb!, we use insights to refine and improve campaigns in real time, so your ROAS continually strengthens.
That is why we back our work with live data, campaign tracking, and performance optimisation, helping us monitor not only what’s working – but what needs to change. Campaigns are not set-and-forget; they are monitored and improved to keep your ROAS climbing.
- 5. Why the Right Media Mix Matters
Digital channels give us live data and measurable ROAS, but traditional media still plays a critical role in building brand trust, awareness, and reach. Television, radio, print, and outdoor advertising are measured differently – through audience reach, circulation figures, cost-per-thousand (CPM), and recall or brand lift. We also look at enquiry spikes, call volumes, web traffic, and footfall during campaign periods.
When combined with digital and social, traditional media amplifies impact. It creates recognition and credibility at scale, while digital converts that attention into measurable leads and sales. Together, they deliver both immediate results and long-term brand growth.
Ready to Get More Out of Your Marketing?
The best marketing is not about spending more, it is about spending smarter. By targeting the right people, driving meaningful enquiries, and focusing on conversions, your business can achieve a stronger ROAS and real, measurable growth.
Whether you need a full-service marketing partner or expert support across branding, digital marketing, social media, content creation, website design, photography, videography, media buying and planning, dtb! Advertising is here to deliver.
👉 Let’s talk about how to make your marketing work harder
Contact dtb! Advertising today
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