Marketing Tips for Small To Medium Businesses (SMEs) in 2024
Advertising on Social Media
Surveys show that 70% of SMEs budget for social media marketing. Social media advertising is cost effective, has wide reach, and can target specific users and areas. Social media analytic tools are easy to access to measure your social media advertising and the return on your investment. Facebook is favoured by an overwhelming majority of SME’s, followed by Instagram, LinkedIn, and TikTok.
Direct Mail
Despite the growth and popularity of social media, many SMEs still invest in traditional direct mail to promote their businesses. Direct mail remains relevant because it involves a tangible item that makes a memorable physical impression on customers and can be used to target specific audiences’ and areas. As more SME’s turn to social media and other digital marketing solutions, there’s less mailbox competition with direct mail, making it likelier to stand out. Combining social media and direct mail is an effective strategy for broadening your business’s reach to customers.
Search Engine Marketing and Optimisation
Search engine marketing continues to thrive, with Google Ads in particular allowing SMEs to reach more potential customers through digital advertising. Keyword research, demographic analytics, and design tools, allows SMEs to create targeted and measurable digital advertising campaigns. The SEO landscape is very competitive, where most people don’t click through to page two, with 95% of all web traffic clicks going through to websites on page one.
Email and Content Marketing
Email and content marketing offer SMEs opportunities to connect with customers and build lasting relationships. Combined, email and content marketing can lead to increased brand awareness and customer engagement. Email marketing, being relatively inexpensive, provides a direct line of communication to customers, allowing SMEs to send targeted messages, promotions, and updates directly to customers. The personal touch of email marketing can foster customer loyalty and drive conversions.
Content marketing has gained significant traction in recent years. By creating valuable and engaging content, SME’s can position themselves as industry authorities and attract a dedicated audience. Blog posts, videos, infographics, and podcasts are just a few forms of content that can be leveraged.
Traditional Media
Though television, radio and print have taken a backseat to digital and social media advertising for SME’s to marketing their businesses, traditional media is still an area of focus for some SME’s. Traditional media persists because it’s user-friendly and still has a wide reach. Many potential customers are put off by the busy marketing landscape of the internet and its complex click-through procedures. Traditional media advertising in regional areas, such as the Sunshine Coast and other areas of Queensland, is relatively inexpensive to rates charged in capital cities, and allows SME’s to reach a more engaged local audience.
If you’d like some support with marketing your business in 2024, we’d love to meet up for a chat to discuss your needs and the marketing opportunities available to you, helping you navigate the digital, social, and traditional media options available for you to achieve a greater return on your investment.
Let’s get down to business!, call us today on 07 5458 5600 or complete our Media Brief at www.dtb.com.au
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