How to Get the Most Value Out of Your Marketing Agency
How to Get the Most Value Out of Your Marketing Agency
Let’s get down to business!
If you’ve partnered with a marketing agency, or you’re thinking about it, chances are you want more than just “a few good ads.” You want real, measurable results.
Whether you’re in real estate, tourism, retail, or professional services, here are five proven ways to get the most value out of your marketing agency relationship in Australia.
1. Be Clear on What Success Looks Like
(Set Smart Goals with Marketing ROI in Mind)
Australian businesses are working smarter, not just harder, and that starts with clear marketing objectives. Are you trying to:
- Increase online bookings?
- Drive foot traffic to a location?
- Generate qualified leads?
- Launch a new brand nationally?
Having measurable KPIs helps your agency craft a performance-led strategy, aligned with your industry, audience, and regional goals.
Pro tip: Replace vague goals like “get more followers” with focused outcomes like: “Grow Queensland website traffic by 20% in 60 days using Facebook and Google Ads.”
2. Talk Budget—Openly and Early
(Smarter Media Planning Starts with Transparency)
We get it, talking numbers can feel awkward. But sharing your budget upfront gives your agency a clear runway to design campaigns that deliver results within scope.
Whether it’s a $3K social campaign for school holidays or a $300K multi-channel campaign across five states, good agencies optimise your spend across the right channels, search, social, programmatic, native, print, and more.
Bonus: In Australia, where ad costs and seasonal trends vary state-to-state, localised budget planning gives you an edge.
3. Share What’s Happening on the Ground
(Because Local Insight Drives National Impact)
Your agency knows the trends, but you know your customers. Share insights like:
- Seasonal slow periods
- Common client questions
- Industry shifts or challenges
- Stock availability or location-specific factors
This “on the ground” intel helps agencies shape messages that cut through to your audience, whether you're targeting FIFO workers, travelling families, coastal communities, or inner-city professionals.
If you’re working with government programs or tourism bodies, let your agency know early so they can align with relevant milestones or funding requirements.
4. Trust the Process, But Expect Transparency
(Why Data-Driven Marketing Matters More Than Ever)
Straight talk is part of our business DNA, your agency should deliver the same. That means:
- Honest assessments of campaign performance
- Regular reporting and tracking
- A willingness to pivot based on real results
According to IAB Australia’s March 2025 Digital Advertising Report, digital ad spend reached $4.2 billion, with:
Video ad spend up 23.3% to $1.165 billion
Search and directories up 10% to $1.896 billion
That level of investment proves what we already know: Data-led marketing works. If your agency isn’t showing you the metrics that matter, they’re not helping you grow.
5. Stay Connected—Collaboration Is Key
(Agility and Feedback Drive Results)
The best results don’t happen in isolation. Keep the feedback loop open:
- Share sales updates
- Approve assets quickly
- Flag changing conditions on the ground
At dtb! Advertising, we believe good marketing is a conversation. From campaign tweaks to creative ideas, we work best when we work with you, not just for you.
Final Word: Your Agency Should Be a Growth Partner
If you’re investing in marketing, expect more than just output. Expect outcomes.
Your agency should bring insight, creativity, data, and a plan to help you grow, locally and nationally. At dtb!, we help clients across Australia reach new audiences, convert attention into action, and make marketing dollars work harder.
👉 Ready to get down to business?
Let’s talk strategy and make your marketing matter.
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