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Case Study

Client Summary

Eating Disorders Queensland (EDQ) is Queensland’s leading not-for-profit dedicated to supporting individuals who are annually affected by eating disorders.

EDQ provides recovery-focused services, reduces stigma, and advocates for better mental health policies, serving a state where ~220,000 people face eating disorders amid a national crisis impacting 1.1 million Australians.

objectives

  • Expand Reach & Awareness: Grow online engagement to reach more Queenslanders, highlighting eating disorder prevalence and recovery paths.
  • Enhance Support Services: Boost participation in counselling and training, securing grant funding for expanded programs
  • Strengthen Advocacy: Position EDQ as QLD's voice for policy change, including obesity prevention and brief interventions.
  • Drive Sustainability: Increase donations and partnerships to fund events like World Eating Disorders Action Day (WEDAD).

dtb! partners EDQ to deliver empowering marketing solutions:

Deliverables

Comprehensive plan for stigma reduction and audience growth.

Refreshed identity to inspire Hope, Resilience and Recovery

Visually compelling materials for campaigns and resources

Emotional storytelling content for online training programs, testimonials and awareness.

Redesigned eatingdisordersqueensland.org.au for intuitive navigation and SEO

Designed impactful reports showcasing achievements and stats.

Content and management to foster supportive online communities

Interactive modules for professionals and families on eating disorder education

Website

awic.org.au

HOPE. RESILIENCE. RECOVERY.

Our honest, action-focused expertise turned challenges into change, nothing is impossible.

APPROACH

Partnering with EDQ’s team, dtb! started with audience research and stakeholder consultations to reveal EDQ’s core strength: Fostering hope, resilience and recovery.

  • Strategy & Branding: aligned to what organisations and individuals deeply cared about
  • Creative Production: Developed videos, graphics, and modules with sensitivity to mental health
  • Digital Amplification: Optimised website SEO, ran social campaigns, and crafted grant narratives
  • Tracking & Refinement: Used analytics to measure impact, adapting for maximum engagement

dtb! Advertising got our organisational culture spot-on with the rebrand. We always received prompt, clear, and cost-effective service. Thanks, dtb! for being on our team.

Belinda Chelius, CEO, Eating Disorders Queensland

Results

  • Audience Explosion: Social impressions growth and increase in website traffic
  • Support Growth: Growth in contacts and new training and counselling participants
  • Funding Wins: Significant grants secured via compelling applications and reports.
  • Event Success: Attendance growth leading to increased fundraising and support.
  • Advocacy Impact: Top search rankings for "eating disorders Queensland support," and partnerships with Queensland and national health organisations.
  • Community Change: Reduced stigma through campaigns, influencing Queensland and national policy on disordered eating