est. 1991

Destination and Tourism Marketing

Case Study

OVERVIEW

dtb! is a premier destination marketing agency specialising in tourism growth strategies for Australia’s leading destinations.

With over 20 years of experience, we drive visitation growth, transforming remote outback events into bustling attractions and world-class island escapes into must-visit havens. Our award-winning team partners with tourism operators, councils, and government agencies to boost length of stay and spend, fuelling sustainable economic impact through data-driven creativity and global insights.

Our leadership includes national and international tourism board directors and judge for the Queensland Tourism Industry Council (QTIC), providing unparalleled understanding of what powers destination marketing across Australia. As the Official Sales Agency with Tourism & Events Queensland for over five years, we leverage deep industry knowledge to craft high-performing digital tourism marketing, visitor guides, social media, video, PR and always-on destination content.

We’ve collaborated with iconic partners across Australia, including:

  • Banana Shire Council & Sandstone Wonders
  • City of Coffs Harbour
  • City of Moreton Bay
  • Cloncurry Shire Council
  • Cooktown Shire Council
  • Destination Gold Coast
  • Destination Scenic Rim & Scenic Rim Regional Council
  • Drive Inland Australia
  • K’gari Beach Resort
  • K’gari Explorer Tours
  • Kingfisher Bay Resort
  • Outback Queensland
  • Top End Tourism
  • Tourism & Events Northern Territory
  • Tourism Noosa
  • Visit Sunshine Coast

objectives

From integrated campaign strategy, national and international media buying to visitor guides, digital marketing, social media, video, PR and always-on destination content.

dtb! delivers tourism marketing grounded in data, creativity and deep industry insights with global experience, proving nothing is impossible in boosting tourism visitation.

  • Drive Visitation Growth: Increase international and domestic arrivals through targeted destination tourism marketing, aligning with national trends like the current rise in visitor arrivals
  • Extend Length of Stay and Spend: Optimise campaigns to boost average visitor duration and expenditure, contributing to the destination’s economic injection
  • Enhance Awareness and Engagement: Build brand loyalty for destinations, targeting key demographics and activities that attract inbound travellers to destinations
  • Support Economic Impact: Partner with councils, regional tourism organisations and operators to create jobs and sustain communities, aiming for measurable ROI in regional tourism development
  • Leverage Data for Precision: Use insights to attract high-value travellers, promoting attractions and activities that appeal to them through destination marketing

dtb! delivers comprehensive destination marketing solutions, tailored to each partner’s unique landscape:

Deliverables

Comprehensive plan for stigma reduction and audience growth.

Refreshed identity to inspire Hope, Resilience and Recovery

Visually compelling materials for campaigns and resources

Emotional storytelling content for online training programs, testimonials and awareness.

Redesigned eatingdisordersqueensland.org.au for intuitive navigation and SEO

Designed impactful reports showcasing achievements and stats.

Content and management to foster supportive online communities

Interactive modules for professionals and families on eating disorder education

Interactive modules for professionals and families on eating disorder education

Interactive modules for professionals and families on eating disorder education

Interactive modules for professionals and families on eating disorder education

Interactive modules for professionals and families on eating disorder education

HOPE. RESILIENCE. RECOVERY.

Our honest, action-focused expertise turned challenges into change, nothing is impossible.

APPROACH

Partnering with EDQ’s team, dtb! started with audience research and stakeholder consultations to reveal EDQ’s core strength: Fostering hope, resilience and recovery.

  • Strategy & Branding: aligned to what organisations and individuals deeply cared about
  • Creative Production: Developed videos, graphics, and modules with sensitivity to mental health
  • Digital Amplification: Optimised website SEO, ran social campaigns, and crafted grant narratives
  • Tracking & Refinement: Used analytics to measure impact, adapting for maximum engagement

dtb! Advertising got our organisational culture spot-on with the rebrand. We always received prompt, clear, and cost-effective service. Thanks, dtb! for being on our team.

Belinda Chelius, CEO, Eating Disorders Queensland

Results

  • Audience Explosion: Social impressions growth and increase in website traffic
  • Support Growth: Growth in contacts and new training and counselling participants
  • Funding Wins: Significant grants secured via compelling applications and reports.
  • Event Success: Attendance growth leading to increased fundraising and support.
  • Advocacy Impact: Top search rankings for "eating disorders Queensland support," and partnerships with Queensland and national health organisations.
  • Community Change: Reduced stigma through campaigns, influencing Queensland and national policy on disordered eating