est. 1991
Client Summary
Comprising an extensive area of 2,042km2, City of Moreton Bay is the 5th fastest growing and 3rd largest local government area in Australia. A current population of 490,000 is forecast to increase to over 690,000 by 2041.
objectives
A $685M budget, $229M capital works and $6.6B assets, delivers an outstanding platform for Council’s new 20-year Regional Economic Development Strategy 2021-2041.
This strategy focuses on four priority industries that are high value-adding, export driven and will provide the economy’s evolution into a bigger, bolder and brighter future.
Deliverables
Invest Moreton Bay Brand Creation
Bold, distinctive brand identity highlighting “MORE” opportunities
Market Research
In-depth analysis, competitor benchmarking, and stakeholder interviews to uncover unique selling points
Marketing and Campaign Strategies
Data-driven plans targeting national and global investors
Graphic Design
high-impact visuals to captivate and convert audiences
Website Design
user-friendly hub for investment leads, optimised for SEO and mobile engagement
Videography and Photography
user-friendly hub for investment leads, optimised for SEO and mobile engagement
Media Planning and Buying
efficient buys across digital and print for maximum reach
Social Media Content Creation
engaging posts, stories, and reels tailored to industry audiences
Social and Digital Media Advertising
targeted ads generating qualified leads
Website
4+
years partnership with dtb!
4K+
LinkedIn followers
13M+
C-Suite investors reached
185+
leads into
investment pipeline
Invest Moreton Bay has reached a targeted, industry specific audience of over 10 MILLION within 12 months
APPROACH
dtb! partners directly with City of Moreton Bay’s Head of Trade and Investment and Senior Marketing Officer to deliver a powerhouse Investment Attraction Marketing Strategy.
Through in-depth research on the region and competitors, plus face-to-face and phone interviews with stakeholders and businesses, we uncovered City of Moreton Bay’s unique edge: MORE opportunity in Queensland’s fastest-growing hub (population 522,000, surging to 690,000 by 2041).
dtb! possesses outstanding skills, commitment, and attitude that drive excellent planning and execution of all activities, delivered to an exceptional standard.
Senior Marketing Officer, City of Moreton Bay
Results
dtb! partners with City of Moreton Bay to boost regional support, awareness, and investment leads through targeted national and international economic development initiatives.
- Strategy and implementation plan
- Website design for Invest Moreton Bay's digital hub
- Investment prospectus design and delivery to attract global partners
- Content creation for digital and social channels to engage audiences
- Digital, social and print media campaigns reaching 10M+ targeted viewers
- Business case studies highlighting real-world wins
- Event collateral to amplify major region, industry and investment opportunities
- Social and digital development and communication for seamless stakeholder outreach