est. 1991

AWESOME WOMEN IN CONSTRUCTION

Case Study

Client Summary

Awesome Women in Construction (AWIC) is a national not-for-profit association dedicated to connecting, supporting, and inspiring women across every role in the construction industry.

From trades and technical specialists to designers, administrators, and business owners, our members represent every part of the construction ecosystem. Through meaningful support, education, advocacy, and connection,

AWIC empowers women at every stage of their career. From industry events and school engagement programs to awards and mentoring.

objectives

AWIC is committed to creating long-term impact by empowering today’s workforce and inspiring tomorrows.

Alongside supporting women already in the industry, AWIC actively engages the next generation through school career days, mentoring programs, work experience opportunities, and introductory courses, building clearer pathways into construction for students, parents, and educators.

AWIC’s goals centre on growing the community, expanding visibility, and ensuring women of all ages have access to the resources, connections, and opportunities they need to thrive.

  • Amplify National Reach: AWIC’s headquartered in Queensland, expanding brand visibility across Australia
  • Boost Engagement: Increase attendance at events, grow digital community engagement across all social channels.
  • Drive Advocacy: Position AWIC as a leading voice for women in construction, championing change, influencing policy, and building partnerships across Queensland and beyond.
  • Sustain Growth: Leverage targeted digital marketing and data-driven campaigns to generate ongoing, high-quality leads for events, memberships, and programs.

AWIC is driving a more inclusive future, with a bold vision to increase women’s participation in construction by 30% by 2030.

Deliverables

Refreshed positioning and visual identity to elevate AWIC nationally

Media releases, industry announcements, and strategic messaging to boost visibility.

High-impact collateral for events, awards, programs, car wrap, and partnerships

Event content capturing real women, real stories, for real impact across various channels.

User-centric redesign of awic.org.au to improve engagement and conversion

Content planning, management and performance outcomes

SEO, PPC, and targeted email campaigns

Successful submissions supporting AWIC’s growth and programs.

Promotion strategies that deliver record registrations and attendance.

Website

awic.org.au

10x

 audience growth in 12 months

150%

increase in membership sign-ups

$500K+

funding secured for mentorship
and training programs

300%

increase in website traffic and social followers 50K+

Our passionate, action-focused team turned ideas into impact – nothing is impossible.

APPROACH

Collaborating closely with AWIC’s leadership, dtb! conducted stakeholder workshops, competitor audits, and audience research to uncover AWIC’s unique edge: Empowering the future of construction. We executed a phased strategy:

  • Research & Strategy: Identified key pain points for women in construction.
  • Creative Execution: Built a vibrant brand ecosystem with video testimonials and interactive digital assets.
  • Multi-Channel Rollout: Amplified via targeted social ads, SEO-optimised content, and grant-focused narratives.
  • Measurement & Optimization: Real-time analytics to refine campaigns, ensuring ROI.

AWIC’s partnership with dtb! spans more than four years, and in that time their support has helped us expand nationally and strengthen our voice in the industry. They’ve been an integral partner driving our growth.

Amanda Bulow, AWIC Founder & CEO

Results

  • 10x Audience Growth: Social reach exploded to 10M+ impressions in 12 months.
  • Membership Surge: 15,000+ members (up 150%), with 5,000+ new sign-ups.
  • Grant Success: $500k+ secured, funding mentorship and training programs.
  • Event Wins: 50% attendance increase (3,000+ at 2024 Gala, raising $150k).
  • Digital Dominance: Website traffic up 300%, social followers 50k+
  • Top Google ranking for "women in construction Australia."
  • Industry Impact: New partnerships with 20+ major firms, influencing QLD policy for gender equity.