What AI Means for Your Marketing in 2025
What AI Means for Your Marketing in 2025
Tools, risks & what’s actually worth your time
AI isn’t just a tech trend, it’s now locking into how smart marketing gets done. And for small to medium-sized businesses, it’s a serious time saver. From content and creative to data and decision making, AI tools can help you move faster and punch above your weight.
But here’s the thing: it’s not about using every tool. It’s about using the right ones, with a strategy that makes sense to market your business.
Here’s what we’re seeing work – and where you’ll want to keep it real.
The AI Tools That Are Actually Worth Using
1. ChatGPT – Your brainstorm buddy
Struggling to write an email, media release, social media post? ChatGPT is a great first draft machine. It helps you get words down fast when your brain’s fried or the clock’s ticking.
Tip: Never copy-paste. Shape it, sharpen it, and make it sound like you. That’s where the real value is.
2. Canva Magic Studio – Speedy design without the fluff
Need a social post, flyer or pitch presentation that looks the part? Canva’s AI tools can pump out on-brand designs in seconds – ideal when you don’t have time for back-and-forth with a designer.
Best for: Keeping your visuals sharp between campaigns or content drops.
3. Adobe Firefly – More wow, less stock
Want something more custom than your usual template? Firefly lets you generate or enhance visuals using just your words. Perfect for product campaigns or when you need something scroll-stopping for your social or digital media.
4. Looker Studio – Make sense of your data
If you’re drowning in numbers and unsure what’s working, Looker Studio (formerly Google Data Studio) can help. It turns raw data from Google Analytics, Ads, social platforms, and more into easy-to-read dashboards and reports. With smart dashboards and AI insights, you’ll spot trends faster and make sharper decisions.
Where AI Can Go Off the Rails
- Robot talk = tune-out. If your brand starts to sound like everyone else using the same tool, you’ll blend in fast. Keep it human, keep it you.
- AI design can feel a bit… off. It’s quick, but not always right. Mix AI with real photography and branded assets to stay authentic.
- No plan? No point. AI is an assistant, not a strategy. Make sure you know your audience and goals before hitting “generate.”
So, is AI worth using?
Absolutely, if you’re using it with purpose. AI can save you time, fill in gaps, and help you stay consistent. But creativity, empathy and strategy? That’s still human territory. And it’s where great marketing lives.
If your marketing’s feeling a bit tired — or if you just want to work smarter in 2025 — we’ll help you blend the best of both worlds: AI efficiency with that unmistakable dtb! human touch.
Keen to see what AI could do for your brand?
Let’s get down to business! on 07 5458 5600 or hello@dtb.com.au
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