Video marketing trends to watch
Video marketing trends to watch
It’s no secret that video content dominates social media platforms these days, but it takes a comprehensive strategy and understanding of current trends to create videos that sell.
As we approach 2025, video marketing continues to evolve rapidly. With new trends appearing almost daily, the digital landscape is always shifting, and brands need to stay ahead of the curve to remain effective. Studies show that 81% of viewers want more video content from brands, while 64% say they are rarely or never delivered videos from brands.1
We’ve summed up the key video marketing trends to watch and implement into your marketing strategy to grow your audience and achieve more conversions.
Short-Form Content
TikTok and Instagram Reels continue to grow, proving that bite-sized, engaging videos capture attention best. 83% of marketers agree that videos should be 60 seconds or less.2 According to HubSpot, 62% of viewers watch short form videos to learn more about a brand or product, including unboxings, how-to, reviews, FAQs, demos and UGC. Platforms like TikTok and Instagram Reels will continue to dominate this space in 2025, and it’s never too late to start posting. Remember to deliver your message clearly and quickly.
Explainer Videos
A whopping 91% of people have watched how-to videos or product demos before purchasing a product or service3. Incorporating shopping features in an explainer video can seamlessly direct the user to make a purchase. These videos break down complex ideas, products, or services into easily digestible content. The demand for clear, concise explanations in video format is growing as consumers seek quick solutions and understanding. In 2025, expect to see more creative and interactive explainer videos, using animation, motion graphics, and even AI to deliver engaging, informative content that resonates with viewers.
User-generated content
User-generated content, known as UGC, is content created by customers. Think along the lines of unboxing videos, hauls, trying a product for the first time, testimonials and reviews. These authentic videos are trusted by users who are increasingly aware of how to spot brand-produced content. Consumers trust content created by their peers more than traditional advertising, and UGC offers a way to build credibility and authenticity. Encouraging customers to share their experiences through videos is cost effective, and creates a sense of community and loyalty around your brand, while also providing fresh content for your marketing campaigns.
Interactive videos
Interactive videos achieve more clicks, more engagement and more conversions than passive videos. Reports show 81% of all consumers prefer interactive video content4.
Interactive elements can include:
- Hotspots: clickable areas in a video which lead to a new landing page or reveal more information about a service or product, effective for shoppable ads
- 360-degree videos: allow the user to explore at their own pace
- Branching videos: offering viewers the choice to customise or control the content they see – 91% of Gen Z viewers are interested in videos they can customise.
- Quizzes/survey: learn more about a viewer’s preferences or customise the service/products offered to them
- Lead capturing: Encourage viewers to enter their name and contact details to learn more
Live streaming
Live streaming has been on the rise, and in 2025 we expect it will be a valuable component of video marketing strategies. Consumers are craving authenticity, and live videos offer a raw, unfiltered way to connect with audiences in real time. Brands can use live streaming for countdowns and launches, behind-the-scenes looks, Q&A sessions, and more. The real-time nature of live streaming also encourages viewers to engage immediately, fostering a sense of community and connection.
Conclusion
As we head into 2025, video marketing will continue to be a dynamic and essential part of any brand’s strategy. By embracing these trends, businesses can stay ahead of the competition, engage with their audiences in new and innovative ways, and create content that resonates in a rapidly evolving digital world. The future of video marketing is exciting and full of potential!
Are you ready to harness the power of video in your marketing strategy?
We’d love the opportunity to meet to present how we can help you.
Call us on 07 5458 5600 or email hello@dtb.com.au and let’s get down to business!
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