Tag: customer engagement
Video marketing trends to watch
It’s no secret that video content dominates social media platforms these days, but it takes a comprehensive strategy and understanding of current trends to create videos that sell.
Facebook Ads vs. Google Ads
When considering advertising for your business, comparing Facebook Ads and Google Ads is essential. Each platform has unique strengths, targeting capabilities, and advertising formats that cater to different business goals and audiences. This comprehensive comparison explores audience reach, ad formats, costs, campaign objectives, analytics, and user experience to help you decide which platform is more suitable for your needs. Discover how Facebook’s visually engaging ads and community-building features stack up against Google’s intent-driven search ads and vast network.
Using AI to better market your business
Using Artificial Intelligence (AI) in the marketing business can significantly enhance your strategies, optimise campaigns, and improve customer engagement. Here are some tips to effectively integrate AI into your marketing efforts:
