Social Media Trends To Grow Your Business in 2024
Dynamic digital marketing and social media landscapes provide businesses with challenges and opportunities to harness the full potential of these platforms and adapt to the latest trends and techniques to grow their businesses.
Video Content in Social Media Marketing
Video engages audiences like no other format, and platforms such as TikTok, Instagram, and YouTube are thriving. While short-form videos dominate, long-form video content still has its place, particularly on platforms like YouTube and LinkedIn. Live streaming is also gaining traction, providing an authentic and interactive way to connect with audiences.
Investing in high-quality video production, to tell more real and authentic stories about your business, and collaborating with influencers to create engaging video content will allow your business to reach and engage with more of your target audience.
Social Commerce
Social commerce which refers to the practice of buying products directly through social media platforms, without needing to leave the app, is revolutionising the way consumers discover and purchase products online. As social media platforms such as Instagram and Facebook integrate e-commerce features, businesses have a unique opportunity to tap into this trend and boost their online sales.
Setting up and optimising your social commerce storefronts, creating compelling product listings, and running targeted ad campaigns to drive customer traffic to your online store, will help grow your business to a new and wider audience.
Purpose Driven Marketing
Consumers today are more socially conscious than ever. Businesses that align with meaningful causes and communicate their values authentically are gaining traction. Social media marketing campaigns that showcase a businesses’ commitment to sustainability, diversity, and social responsibility are likely to resonate with audiences in 2024.
Identifying a cause or values that align with your business and incorporate them into your social media advertising strategy, being authentic in your messaging and actions, will engage more of your community to support your business.
User Generated Content
User-generated content (UGC) is a valuable asset for businesses in the digital age. It involves customers and users creating and sharing content related to a business’s products or services. UGC is seen as more authentic and trustworthy by consumers, making it a powerful tool for social media marketing. This not only provides social proof but also involves your customers in your business narrative.
Creating UGC campaigns and incentivising customers to participate by offering discounts, giveaways, or featuring their content on your official channels, will drive greater engagement with your business.
Four Around The World – Banana Bender Travel Vlog
Influencers
In recent years, influencer marketing has evolved beyond just partnering with celebrities and macro-influencers. Micro and nano-influencers, who have smaller but highly engaged and niche audiences, are gaining prominence in social media advertising.
Identifying micro influencers in your industry or niche, whose values are aligned with your business and have a strong and engaged social media following and collaborating with them to promote your products or services, will help you reach and engage with more customers.
@_aswewander YouTube Vlog – K’gari
If you’d like to understand more of how these social media trends can help your business achieve its goals in 2024, we’d love to meet up for a chat to discuss your needs and the social media opportunities available to you.
Let’s get down to business!, call us today on 07 5458 5600
Leave a Reply